{"id":1933,"date":"2024-12-31T07:10:28","date_gmt":"2024-12-31T13:10:28","guid":{"rendered":"http:\/\/192.168.1.237:8018\/?page_id=1933"},"modified":"2026-09-15T13:36:02","modified_gmt":"2026-09-15T19:36:02","slug":"licenciatura-en-negocios-y-mercadotecnia","status":"publish","type":"page","link":"https:\/\/utcancun.edu.mx\/index.php\/licenciatura-en-negocios-y-mercadotecnia\/","title":{"rendered":"Licenciatura en negocios y mercadotecnia"},"content":{"rendered":"\n<style>\n\n\/* ============================================================\n   LICENCIATURA EN NEGOCIOS Y MERCADOTECNIA\n   UT CANC\u00daN BIS\n============================================================ *\/\n\n#ut-carrera {\n\n    --ut-turquesa: #2bada6;\n    --ut-turquesa-dark: #168d88;\n    --ut-turquesa-light: #e9f8f7;\n\n    --ut-navy: #172946;\n    --ut-text: #505b68;\n    --ut-muted: #7b8490;\n\n    --ut-line: #dfe6eb;\n    --ut-white: #ffffff;\n\n    width: 100%;\n    max-width: 1250px;\n\n    margin: 0 auto;\n    padding: 55px 20px 90px;\n\n    box-sizing: border-box;\n}\n\n\n#ut-carrera *,\n#ut-carrera *::before,\n#ut-carrera *::after {\n    box-sizing: border-box;\n}\n\n\n\/* ============================================================\n   HERO\n============================================================ *\/\n\n#ut-carrera .utc-hero {\n    max-width: 1050px;\n    margin: 0 auto 65px;\n}\n\n\n#ut-carrera .utc-kicker {\n    display: block;\n\n    margin-bottom: 12px;\n\n    color: var(--ut-turquesa-dark);\n\n    font-size: 12px;\n    font-weight: 700;\n\n    letter-spacing: 2px;\n    text-transform: uppercase;\n}\n\n\n#ut-carrera .utc-hero h1 {\n    max-width: 900px;\n\n    margin: 0;\n\n    color: var(--ut-navy);\n\n    font-size: clamp(38px, 5vw, 62px);\n    font-weight: 700;\n\n    line-height: 1.08;\n    letter-spacing: -1px;\n}\n\n\n#ut-carrera .utc-hero h1 span {\n    color: var(--ut-turquesa);\n}\n\n\n#ut-carrera .utc-hero-line {\n    width: 70px;\n    height: 4px;\n\n    margin: 25px 0 28px;\n\n    border-radius: 100px;\n\n    background: var(--ut-turquesa);\n}\n\n\n#ut-carrera .utc-description {\n    max-width: 880px;\n\n    margin: 0;\n\n    color: var(--ut-text);\n\n    font-size: 16px;\n    line-height: 1.8;\n}\n\n\n\/* ============================================================\n   DATOS PRINCIPALES\n============================================================ *\/\n\n#ut-carrera .utc-facts {\n    display: flex;\n    flex-wrap: wrap;\n\n    align-items: stretch;\n\n    margin-top: 38px;\n\n    border-top: 1px solid var(--ut-line);\n    border-bottom: 1px solid var(--ut-line);\n}\n\n\n#ut-carrera .utc-fact {\n    flex: 1;\n\n    min-width: 210px;\n\n    padding: 23px 30px 23px 0;\n\n    margin-right: 30px;\n\n    border-right: 1px solid var(--ut-line);\n}\n\n\n#ut-carrera .utc-fact:last-child {\n    border-right: 0;\n}\n\n\n#ut-carrera .utc-fact span {\n    display: block;\n\n    margin-bottom: 5px;\n\n    color: var(--ut-turquesa-dark);\n\n    font-size: 10px;\n    font-weight: 800;\n\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n}\n\n\n#ut-carrera .utc-fact strong {\n    display: block;\n\n    color: var(--ut-navy);\n\n    font-size: 16px;\n    font-weight: 700;\n\n    line-height: 1.45;\n}\n\n\n\/* ============================================================\n   ENCABEZADOS\n============================================================ *\/\n\n#ut-carrera .utc-section-header {\n    margin-bottom: 45px;\n}\n\n\n#ut-carrera .utc-section-label {\n    display: block;\n\n    margin-bottom: 8px;\n\n    color: var(--ut-turquesa-dark);\n\n    font-size: 11px;\n    font-weight: 800;\n\n    letter-spacing: 1.8px;\n    text-transform: uppercase;\n}\n\n\n#ut-carrera .utc-section-header h2 {\n    margin: 0 0 10px;\n\n    color: var(--ut-navy);\n\n    font-size: clamp(29px, 4vw, 40px);\n    font-weight: 700;\n\n    line-height: 1.2;\n}\n\n\n#ut-carrera .utc-section-header p {\n    max-width: 720px;\n\n    margin: 0;\n\n    color: var(--ut-muted);\n\n    font-size: 14px;\n    line-height: 1.7;\n}\n\n\n\/* ============================================================\n   RUTA ACAD\u00c9MICA\n============================================================ *\/\n\n#ut-carrera .utc-route {\n    position: relative;\n\n    margin-top: 65px;\n}\n\n\n\/* L\u00cdNEA VERTICAL *\/\n\n#ut-carrera .utc-route::before {\n    content: \"\";\n\n    position: absolute;\n\n    top: 120px;\n    bottom: 0;\n    left: 53px;\n\n    width: 2px;\n\n    background:\n        linear-gradient(\n            to bottom,\n            var(--ut-turquesa),\n            var(--ut-line)\n        );\n}\n\n\n\/* ============================================================\n   CUATRIMESTRE\n============================================================ *\/\n\n#ut-carrera .utc-term {\n    position: relative;\n\n    display: grid;\n\n    grid-template-columns: 110px minmax(0, 1fr);\n\n    gap: 32px;\n\n    padding: 0 0 55px;\n}\n\n\n\/* N\u00daMERO *\/\n\n#ut-carrera .utc-term-number {\n    position: relative;\n    z-index: 2;\n\n    display: flex;\n\n    align-items: center;\n    justify-content: center;\n\n    width: 70px;\n    height: 70px;\n\n    margin-left: 19px;\n\n    border-radius: 50%;\n\n    background: var(--ut-white);\n\n    border: 2px solid var(--ut-turquesa);\n\n    color: var(--ut-turquesa-dark);\n\n    font-size: 22px;\n    font-weight: 800;\n\n    box-shadow:\n        0 5px 18px rgba(23, 41, 70, .07);\n\n    transition:\n        background .25s ease,\n        color .25s ease,\n        transform .25s ease;\n}\n\n\n#ut-carrera .utc-term:hover .utc-term-number {\n    transform: scale(1.06);\n\n    background: var(--ut-turquesa);\n\n    color: white;\n}\n\n\n\/* CONTENIDO *\/\n\n#ut-carrera .utc-term-content {\n    padding-top: 5px;\n}\n\n\n#ut-carrera .utc-term-eyebrow {\n    display: block;\n\n    margin-bottom: 4px;\n\n    color: var(--ut-muted);\n\n    font-size: 10px;\n    font-weight: 800;\n\n    letter-spacing: 1.4px;\n    text-transform: uppercase;\n}\n\n\n#ut-carrera .utc-term h3 {\n    margin: 0 0 20px;\n\n    color: var(--ut-navy);\n\n    font-size: 22px;\n    font-weight: 700;\n}\n\n\n\/* ============================================================\n   MATERIAS\n============================================================ *\/\n\n#ut-carrera .utc-subjects {\n    display: grid;\n\n    grid-template-columns:\n        repeat(2, minmax(0, 1fr));\n\n    column-gap: 35px;\n    row-gap: 0;\n\n    margin: 0;\n    padding: 0;\n\n    list-style: none;\n}\n\n\n#ut-carrera .utc-subjects li {\n    position: relative;\n\n    padding: 10px 0 10px 19px;\n\n    border-bottom: 1px solid #edf0f2;\n\n    color: var(--ut-text);\n\n    font-size: 14px;\n    line-height: 1.45;\n}\n\n\n#ut-carrera .utc-subjects li::before {\n    content: \"\";\n\n    position: absolute;\n\n    left: 0;\n    top: 17px;\n\n    width: 6px;\n    height: 6px;\n\n    border-radius: 50%;\n\n    background: var(--ut-turquesa);\n}\n\n\n\/* ============================================================\n   ESTAD\u00cdA\n============================================================ *\/\n\n#ut-carrera .utc-estadia {\n\n    position: relative;\n\n    margin: 5px 0 70px 110px;\n\n    padding: 30px 0 30px 38px;\n\n    border-left: 4px solid var(--ut-turquesa);\n\n}\n\n\n#ut-carrera .utc-estadia-label {\n\n    display: block;\n\n    margin-bottom: 7px;\n\n    color: var(--ut-turquesa-dark);\n\n    font-size: 11px;\n    font-weight: 800;\n\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n\n}\n\n\n#ut-carrera .utc-estadia h3 {\n\n    margin: 0 0 11px;\n\n    color: var(--ut-navy);\n\n    font-size: 28px;\n    font-weight: 700;\n\n}\n\n\n#ut-carrera .utc-estadia p {\n\n    max-width: 850px;\n\n    margin: 0;\n\n    color: var(--ut-text);\n\n    font-size: 14px;\n    line-height: 1.75;\n\n}\n\n\n\/* ============================================================\n   TRANSICI\u00d3N TSU -> LICENCIATURA\n============================================================ *\/\n\n#ut-carrera .utc-transition {\n\n    position: relative;\n\n    margin: 25px 0 75px;\n\n    padding: 48px 0;\n\n    overflow: hidden;\n\n    border-top: 1px solid var(--ut-line);\n    border-bottom: 1px solid var(--ut-line);\n\n}\n\n\n#ut-carrera .utc-transition-inner {\n\n    display: grid;\n\n    grid-template-columns: .8fr 1.2fr;\n\n    gap: 55px;\n\n    align-items: center;\n\n}\n\n\n#ut-carrera .utc-transition-title span {\n\n    display: block;\n\n    color: var(--ut-muted);\n\n    font-size: 13px;\n    font-weight: 700;\n\n    text-transform: uppercase;\n\n    letter-spacing: 1.5px;\n\n}\n\n\n#ut-carrera .utc-transition-title strong {\n\n    display: block;\n\n    margin-top: 5px;\n\n    color: var(--ut-navy);\n\n    font-size: clamp(32px, 5vw, 50px);\n\n    line-height: 1;\n\n}\n\n\n#ut-carrera .utc-transition-title strong i {\n\n    color: var(--ut-turquesa);\n\n    font-style: normal;\n\n}\n\n\n#ut-carrera .utc-transition p {\n\n    margin: 0;\n\n    color: var(--ut-text);\n\n    font-size: 15px;\n\n    line-height: 1.8;\n\n}\n\n\n\/* ============================================================\n   SEGUNDA ETAPA\n============================================================ *\/\n\n#ut-carrera .utc-stage-two {\n\n    margin-top: 35px;\n\n}\n\n\n\/* ============================================================\n   ESTAD\u00cdA FINAL\n============================================================ *\/\n\n#ut-carrera .utc-final {\n\n    margin: 20px 0 60px 110px;\n\n    padding: 32px 0 32px 38px;\n\n    border-left: 4px solid var(--ut-navy);\n\n}\n\n\n#ut-carrera .utc-final span {\n\n    display: block;\n\n    margin-bottom: 7px;\n\n    color: var(--ut-turquesa-dark);\n\n    font-size: 11px;\n    font-weight: 800;\n\n    letter-spacing: 1.5px;\n\n    text-transform: uppercase;\n\n}\n\n\n#ut-carrera .utc-final h3 {\n\n    margin: 0 0 8px;\n\n    color: var(--ut-navy);\n\n    font-size: 28px;\n\n}\n\n\n#ut-carrera .utc-final p {\n\n    margin: 0;\n\n    color: var(--ut-text);\n\n    font-size: 14px;\n\n}\n\n\n\/* ============================================================\n   DURACI\u00d3N TOTAL\n============================================================ *\/\n\n#ut-carrera .utc-duration {\n\n    display: flex;\n\n    align-items: center;\n\n    justify-content: space-between;\n\n    gap: 30px;\n\n    margin-top: 70px;\n\n    padding: 30px 0;\n\n    border-top: 1px solid var(--ut-line);\n    border-bottom: 1px solid var(--ut-line);\n\n}\n\n\n#ut-carrera .utc-duration span {\n\n    color: var(--ut-muted);\n\n    font-size: 12px;\n\n    font-weight: 800;\n\n    letter-spacing: 1.4px;\n\n    text-transform: uppercase;\n\n}\n\n\n#ut-carrera .utc-duration strong {\n\n    color: var(--ut-turquesa-dark);\n\n    font-size: clamp(25px, 4vw, 37px);\n\n    font-weight: 700;\n\n}\n\n\n\/* ============================================================\n   CONTACTO\n============================================================ *\/\n\n#ut-carrera .utc-contact {\n\n    display: grid;\n\n    grid-template-columns:\n        .8fr 1.2fr;\n\n    gap: 60px;\n\n    margin-top: 75px;\n\n    align-items: start;\n\n}\n\n\n#ut-carrera .utc-contact-title span {\n\n    display: block;\n\n    margin-bottom: 7px;\n\n    color: var(--ut-turquesa-dark);\n\n    font-size: 11px;\n\n    font-weight: 800;\n\n    letter-spacing: 1.5px;\n\n    text-transform: uppercase;\n\n}\n\n\n#ut-carrera .utc-contact-title h2 {\n\n    margin: 0;\n\n    color: var(--ut-navy);\n\n    font-size: 32px;\n\n    line-height: 1.25;\n\n}\n\n\n#ut-carrera .utc-contact-info {\n\n    padding-left: 28px;\n\n    border-left: 3px solid var(--ut-turquesa);\n\n}\n\n\n#ut-carrera .utc-contact-info strong {\n\n    display: block;\n\n    margin-bottom: 5px;\n\n    color: var(--ut-navy);\n\n    font-size: 17px;\n\n}\n\n\n#ut-carrera .utc-contact-info p {\n\n    margin: 3px 0;\n\n    color: var(--ut-text);\n\n    font-size: 14px;\n\n    line-height: 1.6;\n\n}\n\n\n#ut-carrera .utc-contact-info a {\n\n    display: inline-block;\n\n    margin-top: 12px;\n\n    color: var(--ut-turquesa-dark);\n\n    text-decoration: none;\n\n    font-size: 14px;\n\n    font-weight: 700;\n\n}\n\n\n#ut-carrera .utc-contact-info a:hover {\n\n    text-decoration: underline;\n\n}\n\n\n\/* ============================================================\n   REGRESAR\n============================================================ *\/\n\n#ut-carrera .utc-back {\n\n    margin-top: 60px;\n\n    padding-top: 25px;\n\n    border-top: 1px solid var(--ut-line);\n\n}\n\n\n#ut-carrera .utc-back a {\n\n    display: inline-flex;\n\n    align-items: center;\n\n    gap: 8px;\n\n    color: var(--ut-navy);\n\n    text-decoration: none !important;\n\n    font-size: 13px;\n\n    font-weight: 700;\n\n}\n\n\n#ut-carrera .utc-back a:hover {\n\n    color: var(--ut-turquesa-dark);\n\n}\n\n\n\/* ============================================================\n   TABLET\n============================================================ *\/\n\n@media (max-width: 850px) {\n\n    #ut-carrera .utc-transition-inner,\n    #ut-carrera .utc-contact {\n\n        grid-template-columns: 1fr;\n\n        gap: 25px;\n\n    }\n\n\n    #ut-carrera .utc-subjects {\n\n        grid-template-columns: 1fr;\n\n    }\n\n}\n\n\n\/* ============================================================\n   CELULAR\n============================================================ *\/\n\n@media (max-width: 600px) {\n\n    #ut-carrera {\n\n        padding:\n            35px\n            14px\n            55px;\n\n    }\n\n\n    #ut-carrera .utc-hero {\n\n        margin-bottom: 45px;\n\n    }\n\n\n    #ut-carrera .utc-hero h1 {\n\n        font-size: 35px;\n\n    }\n\n\n    #ut-carrera .utc-description {\n\n        font-size: 14px;\n\n    }\n\n\n    #ut-carrera .utc-facts {\n\n        display: block;\n\n    }\n\n\n    #ut-carrera .utc-fact {\n\n        margin-right: 0;\n\n        padding: 17px 0;\n\n        border-right: 0;\n\n        border-bottom: 1px solid var(--ut-line);\n\n    }\n\n\n    #ut-carrera .utc-fact:last-child {\n\n        border-bottom: 0;\n\n    }\n\n\n    \/* RUTA *\/\n\n    #ut-carrera .utc-route::before {\n\n        left: 24px;\n\n    }\n\n\n    #ut-carrera .utc-term {\n\n        grid-template-columns:\n            50px minmax(0, 1fr);\n\n        gap: 15px;\n\n        padding-bottom: 42px;\n\n    }\n\n\n    #ut-carrera .utc-term-number {\n\n        width: 44px;\n        height: 44px;\n\n        margin-left: 2px;\n\n        font-size: 15px;\n\n    }\n\n\n    #ut-carrera .utc-term h3 {\n\n        font-size: 19px;\n\n    }\n\n\n    #ut-carrera .utc-subjects li {\n\n        padding-top: 8px;\n\n        padding-bottom: 8px;\n\n        font-size: 13px;\n\n    }\n\n\n    #ut-carrera .utc-estadia,\n    #ut-carrera .utc-final {\n\n        margin-left: 50px;\n\n        padding-left: 20px;\n\n    }\n\n\n    #ut-carrera .utc-estadia h3,\n    #ut-carrera .utc-final h3 {\n\n        font-size: 22px;\n\n    }\n\n\n    #ut-carrera .utc-transition {\n\n        margin-top: 10px;\n\n    }\n\n\n    #ut-carrera .utc-duration {\n\n        display: block;\n\n    }\n\n\n    #ut-carrera .utc-duration strong {\n\n        display: block;\n\n        margin-top: 7px;\n\n    }\n\n\n    #ut-carrera .utc-contact-info {\n\n        padding-left: 19px;\n\n    }\n\n}\n\n<\/style>\n\n\n\n<section id=\"ut-carrera\">\n\n\n    <!-- =====================================================\n         HERO\n    ====================================================== -->\n\n    <header class=\"utc-hero\">\n\n        <span class=\"utc-kicker\">\n            DIVISI\u00d3N ECON\u00d3MICO ADMINISTRATIVA\n        <\/span>\n\n        <h1>\n            Licenciatura en\n            <span>Negocios y Mercadotecnia<\/span>\n        <\/h1>\n\n        <div class=\"utc-hero-line\"><\/div>\n\n\n        <p class=\"utc-description\">\n            Desarrolla competencias para dise\u00f1ar estrategias comerciales,\n            comprender el comportamiento del consumidor, gestionar proyectos\n            y generar soluciones innovadoras dentro de organizaciones y mercados\n            en constante evoluci\u00f3n.\n        <\/p>\n\n\n        <!-- DATOS -->\n\n        <div class=\"utc-facts\">\n\n            <div class=\"utc-fact\">\n\n                <span>\n                    Duraci\u00f3n total\n                <\/span>\n\n                <strong>\n                    3 a\u00f1os 4 meses\n                <\/strong>\n\n            <\/div>\n\n\n            <div class=\"utc-fact\">\n\n                <span>\n                    Modalidad\n                <\/span>\n\n                <strong>\n                    Escolarizada presencial\n                <\/strong>\n\n            <\/div>\n\n\n            <div class=\"utc-fact\">\n\n                <span>\n                    Horarios\n                <\/span>\n\n                <strong>\n                    Turno matutino y vespertino\n                <\/strong>\n\n            <\/div>\n\n\n            <div class=\"utc-fact\">\n\n                <span>\n                    D\u00edas\n                <\/span>\n\n                <strong>\n                    Lunes a viernes\n                <\/strong>\n\n            <\/div>\n\n        <\/div>\n\n    <\/header>\n\n\n\n    <!-- =====================================================\n         PRIMERA ETAPA\n    ====================================================== -->\n\n    <section class=\"utc-route\">\n\n\n        <div class=\"utc-section-header\">\n\n            <span class=\"utc-section-label\">\n                PRIMERA ETAPA\n            <\/span>\n\n            <h2>\n                Tu ruta acad\u00e9mica\n            <\/h2>\n\n            <p>\n                Durante los primeros cuatrimestres desarrollar\u00e1s las bases\n                administrativas, comerciales, digitales y humanas necesarias\n                para tu formaci\u00f3n profesional.\n            <\/p>\n\n        <\/div>\n\n\n\n        <!-- =================================================\n             1ER CUATRIMESTRE\n        ================================================== -->\n\n        <article class=\"utc-term\">\n\n            <div class=\"utc-term-number\">\n                01\n            <\/div>\n\n\n            <div class=\"utc-term-content\">\n\n                <span class=\"utc-term-eyebrow\">\n                    Primer cuatrimestre\n                <\/span>\n\n                <h3>\n                    Fundamentos\n                <\/h3>\n\n\n                <ul class=\"utc-subjects\">\n\n                    <li>Ingl\u00e9s I<\/li>\n\n                    <li>Desarrollo humano y valores<\/li>\n\n                    <li>Mercadotecnia<\/li>\n\n                    <li>Matem\u00e1ticas<\/li>\n\n                    <li>Inform\u00e1tica<\/li>\n\n                    <li>\n                        Fundamentos de Administraci\u00f3n y\n                        Entorno Empresarial\n                    <\/li>\n\n                    <li>\n                        Comunicaci\u00f3n y Habilidades Digitales\n                    <\/li>\n\n                <\/ul>\n\n            <\/div>\n\n        <\/article>\n\n\n\n        <!-- =================================================\n             2DO CUATRIMESTRE\n        ================================================== -->\n\n        <article class=\"utc-term\">\n\n            <div class=\"utc-term-number\">\n                02\n            <\/div>\n\n\n            <div class=\"utc-term-content\">\n\n                <span class=\"utc-term-eyebrow\">\n                    Segundo cuatrimestre\n                <\/span>\n\n                <h3>\n                    Estrategia y an\u00e1lisis\n                <\/h3>\n\n\n                <ul class=\"utc-subjects\">\n\n                    <li>Ingl\u00e9s II<\/li>\n\n                    <li>\n                        Habilidades socioemocionales y\n                        manejo de conflictos\n                    <\/li>\n\n                    <li>Estad\u00edstica I<\/li>\n\n                    <li>Planeaci\u00f3n Estrat\u00e9gica<\/li>\n\n                    <li>Contabilidad para Negocios<\/li>\n\n                    <li>Comportamiento del Consumidor<\/li>\n\n                    <li>Econom\u00eda<\/li>\n\n                <\/ul>\n\n            <\/div>\n\n        <\/article>\n\n\n\n        <!-- =================================================\n             3ER CUATRIMESTRE\n        ================================================== -->\n\n        <article class=\"utc-term\">\n\n            <div class=\"utc-term-number\">\n                03\n            <\/div>\n\n\n            <div class=\"utc-term-content\">\n\n                <span class=\"utc-term-eyebrow\">\n                    Tercer cuatrimestre\n                <\/span>\n\n                <h3>\n                    Investigaci\u00f3n y mercado\n                <\/h3>\n\n\n                <ul class=\"utc-subjects\">\n\n                    <li>Ingl\u00e9s III<\/li>\n\n                    <li>\n                        Desarrollo del Pensamiento y\n                        Toma de Decisiones\n                    <\/li>\n\n                    <li>Legislaci\u00f3n Comercial<\/li>\n\n                    <li>Estad\u00edstica II<\/li>\n\n                    <li>\n                        Sistema de Investigaci\u00f3n de Mercados I\n                    <\/li>\n\n                    <li>\n                        Estrategias de Producto y Precio\n                    <\/li>\n\n                    <li>Proyecto Integrador I<\/li>\n\n                <\/ul>\n\n            <\/div>\n\n        <\/article>\n\n\n\n        <!-- =================================================\n             4TO CUATRIMESTRE\n        ================================================== -->\n\n        <article class=\"utc-term\">\n\n            <div class=\"utc-term-number\">\n                04\n            <\/div>\n\n\n            <div class=\"utc-term-content\">\n\n                <span class=\"utc-term-eyebrow\">\n                    Cuarto cuatrimestre\n                <\/span>\n\n                <h3>\n                    Comunicaci\u00f3n y promoci\u00f3n\n                <\/h3>\n\n\n                <ul class=\"utc-subjects\">\n\n                    <li>Ingl\u00e9s IV<\/li>\n\n                    <li>\u00c9tica Profesional<\/li>\n\n                    <li>Mezcla Promocional<\/li>\n\n                    <li>Dise\u00f1o Digital y Multimedia<\/li>\n\n                    <li>\n                        Sistema de Investigaci\u00f3n de Mercados II\n                    <\/li>\n\n                    <li>Gesti\u00f3n de Ventas<\/li>\n\n                    <li>Administraci\u00f3n del Tiempo<\/li>\n\n                <\/ul>\n\n            <\/div>\n\n        <\/article>\n\n\n\n        <!-- =================================================\n             5TO CUATRIMESTRE\n        ================================================== -->\n\n        <article class=\"utc-term\">\n\n            <div class=\"utc-term-number\">\n                05\n            <\/div>\n\n\n            <div class=\"utc-term-content\">\n\n                <span class=\"utc-term-eyebrow\">\n                    Quinto cuatrimestre\n                <\/span>\n\n                <h3>\n                    Gesti\u00f3n comercial\n                <\/h3>\n\n\n                <ul class=\"utc-subjects\">\n\n                    <li>Ingl\u00e9s V<\/li>\n\n                    <li>\n                        Liderazgo de equipos de alto desempe\u00f1o\n                    <\/li>\n\n                    <li>Log\u00edstica y Distribuci\u00f3n<\/li>\n\n                    <li>Mercadotecnia de Servicios<\/li>\n\n                    <li>Mercadotecnia Digital I<\/li>\n\n                <\/ul>\n\n            <\/div>\n\n        <\/article>\n\n\n    <\/section>\n\n\n\n    <!-- =====================================================\n         6TO - ESTAD\u00cdA\n    ====================================================== -->\n\n    <div class=\"utc-estadia\">\n\n        <span class=\"utc-estadia-label\">\n            SEXTO CUATRIMESTRE\n        <\/span>\n\n        <h3>\n            Estad\u00eda Profesional\n        <\/h3>\n\n        <p>\n            El periodo de estad\u00edas es una pr\u00e1ctica profesional que permite\n            a las y los estudiantes aplicar los conocimientos y habilidades\n            adquiridos en el aula, complementando su formaci\u00f3n mediante\n            experiencias dentro de la operaci\u00f3n real de una empresa del\n            sector productivo.\n        <\/p>\n\n    <\/div>\n\n\n\n    <!-- =====================================================\n         TRANSICI\u00d3N TSU\n    ====================================================== -->\n\n    <section class=\"utc-transition\">\n\n        <div class=\"utc-transition-inner\">\n\n\n            <div class=\"utc-transition-title\">\n\n                <span>\n                    CONTIN\u00daA TU FORMACI\u00d3N\n                <\/span>\n\n                <strong>\n                    TSU <i>\u2192<\/i> Licenciatura\n                <\/strong>\n\n            <\/div>\n\n\n            <p>\n                Al obtener tu t\u00edtulo como T\u00e9cnico Superior Universitario,\n                podr\u00e1s continuar tus estudios para alcanzar el nivel de\n                Licenciatura. Para ello ser\u00e1 necesario haber acreditado\n                todas las asignaturas correspondientes al nivel TSU y\n                haber concluido satisfactoriamente tus estad\u00edas profesionales.\n            <\/p>\n\n\n        <\/div>\n\n    <\/section>\n\n\n\n    <!-- =====================================================\n         SEGUNDA ETAPA\n    ====================================================== -->\n\n    <section class=\"utc-route utc-stage-two\">\n\n\n        <div class=\"utc-section-header\">\n\n            <span class=\"utc-section-label\">\n                SEGUNDA ETAPA\n            <\/span>\n\n            <h2>\n                Formaci\u00f3n de Licenciatura\n            <\/h2>\n\n            <p>\n                En esta etapa fortalecer\u00e1s tus competencias estrat\u00e9gicas,\n                financieras, comerciales y de liderazgo para desenvolverte\n                en entornos empresariales y mercados globales.\n            <\/p>\n\n        <\/div>\n\n\n\n        <!-- =================================================\n             7MO\n        ================================================== -->\n\n        <article class=\"utc-term\">\n\n            <div class=\"utc-term-number\">\n                07\n            <\/div>\n\n\n            <div class=\"utc-term-content\">\n\n                <span class=\"utc-term-eyebrow\">\n                    S\u00e9ptimo cuatrimestre\n                <\/span>\n\n                <h3>\n                    Gesti\u00f3n estrat\u00e9gica\n                <\/h3>\n\n\n                <ul class=\"utc-subjects\">\n\n                    <li>Ingl\u00e9s VI<\/li>\n\n                    <li>Habilidades gerenciales<\/li>\n\n                    <li>\n                        Estad\u00edstica Aplicada a los Negocios\n                    <\/li>\n\n                    <li>Mercadotecnia Internacional<\/li>\n\n                    <li>Desarrollo de Nuevos Productos<\/li>\n\n                    <li>\n                        Tendencias del Mercado y Consumidor Global\n                    <\/li>\n\n                    <li>\n                        Planeaci\u00f3n y Organizaci\u00f3n del Trabajo\n                    <\/li>\n\n                <\/ul>\n\n            <\/div>\n\n        <\/article>\n\n\n\n        <!-- =================================================\n             8VO\n        ================================================== -->\n\n        <article class=\"utc-term\">\n\n            <div class=\"utc-term-number\">\n                08\n            <\/div>\n\n\n            <div class=\"utc-term-content\">\n\n                <span class=\"utc-term-eyebrow\">\n                    Octavo cuatrimestre\n                <\/span>\n\n                <h3>\n                    Direcci\u00f3n y competitividad\n                <\/h3>\n\n\n                <ul class=\"utc-subjects\">\n\n                    <li>Ingl\u00e9s VII<\/li>\n\n                    <li>Mercadotecnia Digital II<\/li>\n\n                    <li>Inteligencia de Mercados<\/li>\n\n                    <li>Gesti\u00f3n de la Calidad<\/li>\n\n                    <li>Inteligencia Financiera<\/li>\n\n                    <li>Administraci\u00f3n de la Producci\u00f3n<\/li>\n\n                    <li>Gesti\u00f3n del Talento Humano<\/li>\n\n                <\/ul>\n\n            <\/div>\n\n        <\/article>\n\n\n\n        <!-- =================================================\n             9NO\n        ================================================== -->\n\n        <article class=\"utc-term\">\n\n            <div class=\"utc-term-number\">\n                09\n            <\/div>\n\n\n            <div class=\"utc-term-content\">\n\n                <span class=\"utc-term-eyebrow\">\n                    Noveno cuatrimestre\n                <\/span>\n\n                <h3>\n                    Innovaci\u00f3n y negocios\n                <\/h3>\n\n\n                <ul class=\"utc-subjects\">\n\n                    <li>Ingl\u00e9s VIII<\/li>\n\n                    <li>Cultura Emprendedora<\/li>\n\n                    <li>Cadena de Suministro<\/li>\n\n                    <li>Plan de Negocios<\/li>\n\n                    <li>\n                        Comunicaci\u00f3n Integral de la Mercadotecnia\n                    <\/li>\n\n                    <li>Derecho Corporativo<\/li>\n\n                    <li>Proyecto Integrador III<\/li>\n\n                <\/ul>\n\n            <\/div>\n\n        <\/article>\n\n\n    <\/section>\n\n\n\n    <!-- =====================================================\n         10MO\n    ====================================================== -->\n\n    <div class=\"utc-final\">\n\n        <span>\n            D\u00c9CIMO CUATRIMESTRE\n        <\/span>\n\n        <h3>\n            Estad\u00eda Profesional\n        <\/h3>\n\n        <p>\n            Cierre de tu formaci\u00f3n profesional mediante la aplicaci\u00f3n\n            de tus conocimientos en un entorno laboral real.\n        <\/p>\n\n    <\/div>\n\n\n\n    <!-- =====================================================\n         DURACI\u00d3N TOTAL\n    ====================================================== -->\n\n    <div class=\"utc-duration\">\n\n        <span>\n            Duraci\u00f3n total de la carrera\n        <\/span>\n\n        <strong>\n            3 a\u00f1os y 4 meses\n        <\/strong>\n\n    <\/div>\n\n\n\n    <!-- =====================================================\n         CONTACTO\n    ====================================================== -->\n\n    <section class=\"utc-contact\">\n\n\n        <div class=\"utc-contact-title\">\n\n            <span>\n                MAYORES INFORMES\n            <\/span>\n\n            <h2>\n                \u00bfTienes dudas sobre esta carrera?\n            <\/h2>\n\n        <\/div>\n\n\n        <div class=\"utc-contact-info\">\n\n            <strong>\n                Mtra. Karla Monica Flores Garc\u00eda\n            <\/strong>\n\n            <p>\n                Directora de la Divisi\u00f3n Econ\u00f3mico Administrativa\n            <\/p>\n\n            <p>\n                Tel. 881 1900 Ext. 1201\n            <\/p>\n\n            <a href=\"mailto:kflores@utcancun.edu.mx\">\n                kflores@utcancun.edu.mx \u2192\n            <\/a>\n\n        <\/div>\n\n\n    <\/section>\n\n\n\n    <!-- =====================================================\n         REGRESAR\n    ====================================================== -->\n\n    <div class=\"utc-back\">\n\n        <a href=\"\/index.php\/modalidad-escolarizada\/\">\n            \u2190 Volver a Modalidad Escolarizada\n        <\/a>\n\n    <\/div>\n\n\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DIVISI\u00d3N ECON\u00d3MICO ADMINISTRATIVA Licenciatura en Negocios y Mercadotecnia Desarrolla competencias para dise\u00f1ar estrategias comerciales, comprender el comportamiento del consumidor, gestionar proyectos y generar soluciones innovadoras dentro de organizaciones y mercados en constante evoluci\u00f3n. Duraci\u00f3n total 3 a\u00f1os 4 meses Modalidad Escolarizada presencial Horarios Turno matutino y vespertino D\u00edas Lunes a viernes PRIMERA ETAPA Tu ruta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-1933","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/utcancun.edu.mx\/index.php\/wp-json\/wp\/v2\/pages\/1933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utcancun.edu.mx\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/utcancun.edu.mx\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/utcancun.edu.mx\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/utcancun.edu.mx\/index.php\/wp-json\/wp\/v2\/comments?post=1933"}],"version-history":[{"count":36,"href":"https:\/\/utcancun.edu.mx\/index.php\/wp-json\/wp\/v2\/pages\/1933\/revisions"}],"predecessor-version":[{"id":6079,"href":"https:\/\/utcancun.edu.mx\/index.php\/wp-json\/wp\/v2\/pages\/1933\/revisions\/6079"}],"wp:attachment":[{"href":"https:\/\/utcancun.edu.mx\/index.php\/wp-json\/wp\/v2\/media?parent=1933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}